Home › Services › Search Engine Optimisation
Search Engine Optimisation

Get found by the people
who are already looking.

SEO is one of the most powerful long-term growth channels — but only when done strategically. With over a decade of digital marketing experience, I help businesses build an SEO foundation that drives real commercial impact, not just rankings and vanity metrics.

My approach blends technical expertise, content strategy, user experience, and commercial insight to make sure your website performs — both in search engines and with real customers ready to buy.

Why SEO matters
68%
of all online experiences begin with a search engine
53%
of website traffic comes from organic search
Top 3
Google results receive over 75% of all search clicks
10+ yrs
of real-world SEO expertise across multiple industries
What's included

A complete SEO strategy built
to drive commercial results.

Every SEO engagement is built on a solid foundation — covering all the elements your site needs to rank, attract the right traffic, and convert visitors into customers.

01
Technical SEO Audit & Fixes
A thorough audit of your site's speed, structure, crawlability, indexing, and usability — followed by hands-on fixes so search engines can properly crawl, understand, and rank your content.
02
Keyword Research & Strategy
Identifying the high-intent keywords your ideal customers are actually searching for — mapped strategically to your pages, content, and commercial goals. No random keyword stuffing. Just purpose-driven targeting.
03
On-Page Optimisation
Improving titles, meta descriptions, headings, content structure, images, and internal links across your site to increase visibility, relevance, and click-through rates from search results.
04
Content Planning & Strategy
A targeted content strategy designed to build authority, attract the right traffic, and support long-term rankings. Content that actually earns trust — from both search engines and prospective customers.
05
Authority Building (Off-Page SEO)
Strengthening your website's authority through quality backlinks, citations, and trust signals that improve your organic performance and establish credibility in your market.
06
Tracking, Reporting & Refinement
Clear insights into your rankings, traffic, conversions, and ROI — so you always know what's working and where to focus next. No confusing reports. Just commercial clarity.
Why invest in SEO?

The only channel that
gets stronger over time.

Unlike paid ads that stop the moment you stop paying, SEO compounds. Every piece of optimised content, every technical fix, every authority-building action adds up — creating a digital asset that continues to generate enquiries long after the work is done.

When done properly, SEO becomes the backbone of your entire digital marketing strategy — reducing your dependence on paid channels and building sustainable, cost-effective growth.

Start Your SEO Journey →
  • ✓Builds long-term momentum that compounds month on month
  • ✓Cost-effective over time — lower cost per lead than paid ads
  • ✓Drives consistent organic enquiries without ongoing ad spend
  • ✓Increases brand trust, authority, and awareness
  • ✓Strengthens every other marketing channel including paid ads
  • ✓Attracts buyers with genuine intent — not passive browsers
  • ✓Creates a competitive moat rivals will struggle to overcome
The result

Visibility, authority, and
long-term organic growth.

With a proper SEO strategy in place, your business benefits from a compounding engine that generates consistent, qualified traffic — without relying solely on paid channels. Every month that passes, the gap between you and your competitors grows wider.

🔝
Higher RankingsPage 1 visibility for the terms that matter
🎯
Qualified TrafficVisitors who are actively searching for what you offer
📈
More Organic LeadsEnquiries that don't stop when the budget does
⭐
Stronger AuthorityA trusted brand that search engines and customers rely on
💰
Lower Cost Per LeadOrganic traffic reduces reliance on expensive paid campaigns
🚀
Compounding GrowthResults that build and accelerate month after month
SEO becomes a major source of predictable, sustainable revenue — and a competitive advantage your rivals will struggle to match. I get a genuine kick out of outranking your competitors and placing you above them.
Why Gilkes Media for SEO?

Strategic thinking that most
SEO agencies don't bring.

As a marketing consultant with deep experience across SEO and paid media, I bring a different level of commercial thinking compared to traditional SEO agencies who focus only on rankings. Every recommendation connects back to revenue.

🏭
Experience Across Multiple Industries
Construction, technology, finance, healthcare, e-commerce, professional services and more — I know what SEO looks like in competitive, real-world markets.
📋
A Strategy Built for Your Business
Not a template. Not a checklist. A real, personalised SEO plan built around your goals, your audience, and the commercial outcomes you need to achieve.
🤝
Hands-On Support from the Expert
You work directly with me, Jason — no juniors, no outsourcing, no account managers. Senior-level expertise from start to finish.
💰
A Focus on Commercial Results
SEO should drive leads, enquiries, and revenue — not just rankings. Every decision is made through a commercial lens, not a technical one.
Who this is for

Built for businesses that want
visibility that lasts.

📞
Service Businesses Growing Organically
If your business relies on enquiries and you want a consistent flow of inbound leads without always paying for ads.
💡
Companies Reducing Paid Ad Reliance
Looking to reduce cost per acquisition over time while building a sustainable, owned traffic channel.
🔍
Brands Needing Better Google Visibility
If your competitors are outranking you for your core services, it's time for an SEO strategy that closes the gap.
🚀
New Sites & Rebrands
Launching a new website or rebranding? Get the SEO foundation right from day one to avoid months of lost visibility.
⚠️
Existing SEO Isn't Producing Results
If you've been doing SEO for months with little to show — you need a strategy review and a fresh approach.
👑
Teams Needing Senior SEO Leadership
Marketing teams who want expert-level strategy and direction without the overhead of a full-time SEO hire.
Related services

SEO is even more powerful
when everything works together.

Your next step

Ready to start outranking
your competitors?

Whether you're starting from scratch, fixing what isn't working, or ready to take SEO seriously for the first time — I'll build a strategy that delivers real, lasting commercial results. Book a free consultation.

Or call Jason directly: 07935 356172  |  [email protected]