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Video Ad Production

Video ads that stop
the scroll and drive action.

Most video content gets scrolled past in under two seconds. A video ad built purely for brand awareness is a missed opportunity. Every video Gilkes Media produces is created with one goal in mind — to generate a measurable commercial response from the audience watching it.

Whether you need short-form content for social, high-converting ads for paid campaigns, or brand videos that tell your story with impact — I produce video that works as hard as every other part of your marketing.

Why video is non-negotiable
91%
of consumers want to see more video content from brands they follow
80%
of marketers say video has directly increased sales and conversions
2–3×
higher engagement on video ads vs static image ads on social platforms
10+ yrs
of paid media expertise informing every script and creative decision
What's included

End-to-end video production
built for commercial performance.

From the first brief to the final export, every stage of production is managed with your campaign performance in mind. This isn't a creative exercise — it's a revenue-driving asset.

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Strategy & Script Development
Every effective video ad starts with a clear commercial strategy. I work with you to define the goal, the audience, the hook, and the message before a single frame is produced — ensuring the creative serves the conversion, not just the concept.
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Professional Production & Direction
High-quality video output doesn't require a Hollywood budget. Whether filmed on location, in studio, or produced using AI-assisted tools and existing assets, I ensure your video looks and feels premium — and performs in a paid media environment.
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Post-Production & Editing
Tight, punchy editing that respects your audience's attention span. Subtitles, motion graphics, brand overlays, music, and platform-optimised pacing — all included and refined until the final cut performs the way it should.
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Multi-Format Export & Delivery
One video, multiple placements. Every asset is delivered in the correct formats and ratios for each platform — square, portrait, landscape, and story formats — ready to go live across Meta, YouTube, Google, TikTok, and LinkedIn without additional editing.
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Paid Media Alignment
Because I run the paid campaigns too, your video is produced with targeting, audience intent, and platform placement in mind from day one. The creative and the media buying work together — which is where most agencies fall short.
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Creative Testing Variants
High-performing campaigns test multiple creatives. Where needed, I produce multiple cut-down or reframed variants of your core video so you can A/B test hooks, lengths, and calls-to-action — maximising performance from a single production.
Video formats

The right format for
every platform and goal.

Different platforms, audiences, and campaign objectives require different types of video. I produce across the full range — so your content is always built for where it will appear and what it needs to achieve.

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Short-Form Social Ads
6–30 second punchy ads built for interruption-based feeds. Hook-first, benefit-led, with a clear CTA. Optimised for Meta, TikTok, and YouTube Shorts.
High Conversion
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Long-Form Brand Videos
60 seconds to 3 minutes. Story-driven content that builds trust, explains your offer in depth, and positions your business as the authority in your space.
Trust Building
🧑‍💼
Testimonial & Case Study Videos
Real clients, real results. Social proof on video converts at significantly higher rates than text. Used at the bottom of the funnel to close warm audiences.
Proof & Social
🛍️
Product & Service Demos
Show, don't just tell. Walk prospects through exactly how your product or service works — removing hesitation and accelerating the decision to buy or enquire.
Direct Response
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AI-Assisted & UGC-Style Ads
High-volume, low-cost creative at scale. AI-assisted production and user-generated content style formats that outperform polished brand video on paid social.
Volume & Scale
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Explainer & Funnel Videos
Clear, concise videos that explain a complex product, service, or process. Embedded in landing pages, emails, and sales funnels to increase conversion rates at every stage.
Funnel Support
How it works

From brief to
live campaign.

Every video project follows a clear, structured process — so you always know what's happening, what's next, and what to expect from the final output. No creative guesswork. No endless revision loops.

1
Discovery & Strategy
We align on your goal, audience, platform, and campaign context. I define the message, angle, and creative approach before production begins.
2
Script & Storyboard
A full script and visual brief is produced for your approval. Every word earns its place — hooks, benefits, objection handling, and a CTA designed to drive action.
3
Production
Filming, voiceover, AI-assisted production, or asset compilation — depending on the format agreed. Handled professionally from start to finish.
4
Edit & Review
A first cut is delivered for your feedback. You get two rounds of revisions to refine until it's right. No endless back-and-forth, no scope creep.
5
Delivery & Launch
All formats delivered, ready to go live. If I'm managing your paid campaigns too, the video goes straight into the ad account — no handoff delay.
What video does for your business

Video works harder
than any other format.

In a world of shrinking attention spans, video is the single most powerful format for communicating your value, building trust, and converting audiences into customers — across every stage of the funnel.

  • ✓Communicates your value faster than any other format
  • ✓Builds trust and credibility with new audiences at scale
  • ✓Outperforms static image ads on every major social platform
  • ✓Increases landing page conversion rates when embedded
  • ✓Reaches cold audiences on YouTube, Meta, and TikTok efficiently
  • ✓Reduces cost-per-lead when used in well-structured paid funnels
  • ✓Repurposed across organic, paid, email, and website — one asset, multiple uses
Video is not just content — it's a conversion tool. When it's built with strategy and commercial intent, it becomes one of the highest-performing assets in your entire marketing stack.
Where your videos run

Built for every platform
your audience lives on.

Every platform has its own format requirements, audience behaviours, and creative best practices. I produce and optimise video for each placement — so your content looks and performs the way it should, wherever it appears.

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Meta (Facebook & Instagram)
Reels, Stories, Feed, and In-Stream. Square and portrait formats. Hook-led creative for interruption-based placements.
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YouTube & Google Video
Skippable and non-skippable in-stream ads. Pre-roll, mid-roll, and Discovery. Landscape and vertical formats for Shorts.
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TikTok
Native-style content that blends with organic feed. Short-form, vertical, fast-paced. UGC and lo-fi formats that convert.
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LinkedIn
B2B video ads for decision-makers. Thought leadership, case studies, and direct response formats for professional audiences.
Why Gilkes Media for video?

Most video production ignores
the media buying reality.

Creative agencies produce beautiful video. Media buyers run paid campaigns. Rarely does someone sit at the intersection of both — which is exactly where Gilkes Media operates. Every creative decision I make is informed by what actually performs in a paid media environment.

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Strategy Before Camera
Every video starts with a commercial brief — not a mood board. The goal, the audience, the placement, and the desired action are defined before any creative work begins.
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Built for Paid Media Performance
I've managed over £3.5M in ad spend. I know what hooks work, what CTAs convert, and how to structure a video that performs in a competitive paid auction — not just looks good on a showreel.
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One Point of Contact
You work directly with Jason throughout. No creative director, no account manager, no production company handoff. Strategy, production, and campaign management — all in one place.
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Video That Feeds the Full Funnel
Your video assets are designed to work across every stage — from cold awareness to warm retargeting to conversion. One production cycle, multiple high-performing assets.
Related services

Video is most powerful when
it's part of a bigger strategy.

Your next step

Ready to produce video that
actually converts?

Let's discuss your campaign goals and create video content that stops the scroll, builds trust, and drives real commercial results. Book a free consultation and let's get started.

Or call Jason directly: 07935 356172  |  [email protected]