Blog & Insights

Marketing insights that
actually make a difference.

Short, sharp, straight-talking advice on digital marketing, business growth, paid ads, SEO, and lead generation — drawn from 10+ years and £3.5M+ in campaigns. No theory, no filler. Just what works.

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Abstract gold magnifying glass scanning a website representing a professional SEO audit
Topic: 

SEO Audit UK: What a Professional SEO Audit Checks and Costs in 2026

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Abstract gold light beams converging on Google Performance Max automation
Topic: 

Google Performance Max UK: What It Costs, How It Works, and When You Need Expert Help in 2026

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Infographic representing a Google Ads account audit for a UK business
Topic: 

Google Ads Audit UK: What a Proper PPC Audit Checks and Costs in 2026

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Abstract gold play button and targeting beams on a dark background, representing YouTube advertising cost and targeting
Topic: 

YouTube Ads Cost UK: What You'll Actually Pay in 2026

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Abstract dark charcoal and gold diverging pathway representing the decision to switch marketing agencies
Topic: 

How to Know When It's Time to Switch Marketing Agencies: A UK Business Guide

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Abstract image representing vetting and choosing the right CRO agency
Topic: 

How to Choose a CRO Agency in the UK: A Buyer's Guide

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Abstract image representing choosing between four website platforms
Topic: 

WordPress vs Wix vs Squarespace vs Shopify: Which Platform Should a UK Business Choose in 2026?

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Abstract visualisation of a brand being cited across multiple AI search engines
Topic: 

AI SEO Cost UK: What AI Search Optimisation (GEO) Actually Costs in 2026

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Abstract illustration representing TikTok advertising cost
Topic: 

TikTok Ads Cost UK: What TikTok Advertising Actually Costs in 2026

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Abstract gold funnel showing multiple lead generation channels converging into new customers
Topic: 

Top 10 Ways to Generate Leads Quickly for Your Business

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Magnifying glass examining a paid advertising performance dashboard, representing vetting a PPC agency
Topic: 

How to Choose a PPC Agency in the UK: A Buyer's Guide

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Abstract funnel graphic representing conversion rate optimisation turning visitors into customers
Topic: 

CRO Cost UK: What Conversion Rate Optimisation Actually Costs in 2026

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Abstract funnel illustration representing the cost of lead generation and sales pipeline conversion
Topic: 

Lead Generation Services Cost UK: What Outsourced Lead Gen Actually Costs in 2026

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Rising gold bar chart representing increasing UK SEO investment levels over time
Topic: 

SEO Cost UK: What SEO Actually Costs in 2026

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How to choose an AI lead nurturing provider in the UK
Topic: 

How to Choose an AI Lead Nurturing Provider in the UK: A Buyer's Guide

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Decision graphic representing choosing between Google, Meta, LinkedIn and TikTok ads
Topic: 

Google Ads vs Meta vs LinkedIn vs TikTok: Which Should a UK Business Choose in 2026?

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Video production crew filming on set, representing choosing the right video production company in the UK
Topic: 

How to Choose a Video Production Company in the UK: A Buyer's Guide

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Illustration of choosing the right web design agency partner in the UK
Topic: 

How to Choose a Web Design Agency in the UK: A Founder's Checklist

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Stopwatch racing against fading lead enquiry icons, illustrating speed to lead urgency
Topic: 

Speed to Lead: Why Response Time Is Costing UK Businesses Sales

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Illustration of a Google Ads budget leaking away, representing wasted spend from click fraud
Topic: 

Click Fraud in Google Ads: How to Spot It and Stop It Draining Your UK Budget

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A tradesperson van with a phone notification and Google Guaranteed badge, representing Google Local Services Ads at the top of search
Topic: 

Google Local Services Ads UK: Cost, Setup and Is It Worth It in 2026

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Donut chart showing marketing budget as 7-8% to 12-20% of revenue
Topic: 

How Much Should a UK Small Business Budget for Marketing in 2026?

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A glowing gold magnet pulling in a stream of glowing lead particles
Topic: 

Lead Magnets for B2B Lead Generation: What Actually Works

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Glowing lead particles being ranked and sorted through a funnel, representing lead scoring
Topic: 

Lead Scoring for UK Businesses: How to Build a Model That Actually Works

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Abstract illustration of a vertical video phone screen alongside a business network
Topic: 

TikTok Ads for B2B: Is It Worth It in 2026?

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Abstract funnel illustration representing narrowing an audience down to one qualified lead
Topic: 

Cost Per Lead UK: What's a Good Cost Per Lead in 2026?

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Abstract illustration representing the real-time bidding auction behind Google Ads cost
Topic: 

Google Ads Cost UK: What Google Ads Actually Costs in 2026

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Illustration representing the LinkedIn Ads live auction for precise professional targeting
Topic: 

LinkedIn Ads Cost UK: What LinkedIn Advertising Actually Costs in 2026

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Video SEO - Gilkes Media
Topic: 

Video SEO: How to Get Your Video Content Found and Ranked

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Website speed and Core Web Vitals - Gilkes Media
Topic: 

Website Speed and Core Web Vitals: Why a Slow Site Is Costing You Leads

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Blog & Insights

Marketing insights that
actually make a difference.

Short, sharp, straight-talking advice on digital marketing, business growth, paid ads, SEO, and lead generation — drawn from 10+ years and £3.5M+ in campaigns. No theory, no filler. Just what works.

Home › Blog & Insights