Blog & Insights

Marketing insights that
actually make a difference.

Short, sharp, straight-talking advice on digital marketing, business growth, paid ads, SEO, and lead generation — drawn from 10+ years and £3.5M+ in campaigns. No theory, no filler. Just what works.

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Abstract dark charcoal and gold diverging pathway representing the decision to switch marketing agencies

How to Know When It's Time to Switch Marketing Agencies: A UK Business Guide

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How to choose an AI lead nurturing provider in the UK

How to Choose an AI Lead Nurturing Provider in the UK: A Buyer's Guide

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Donut chart showing marketing budget as 7-8% to 12-20% of revenue

How Much Should a UK Small Business Budget for Marketing in 2026?

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Marketing attribution explained - Gilkes Media

Marketing Attribution Explained: Knowing What's Actually Working

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AI lead nurturing and GDPR - Gilkes Media

AI Lead Nurturing and GDPR: How to Automate Without Breaking the Rules

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SEO vs PPC - Gilkes Media

SEO vs PPC: Which Should You Invest In First?

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AI chatbots vs a human sales team - Gilkes Media

AI Chatbots vs a Human Sales Team: Which Actually Converts More B2B Leads?

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AI lead nurturing cost - Gilkes Media

AI Lead Nurturing Cost: What UK Businesses Actually Pay in 2026

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What is AI lead nurturing - Gilkes Media

What Is AI Lead Nurturing? A Guide for UK Businesses

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Hire a Digital Marketing Consultant Freelance: What To Look For

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Marketing Consultant Fees: Understanding Pricing, Value, Results

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Small Business Digital Marketing Consultant: Choosing The Right Partner

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Digital Marketing Consultant UK: The Founder's Guide

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Marketing Consultant for Startups: When to Hire One and Why

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Gold line-art illustration of a business handing off its marketing to an outside specialist team, with a rising growth chart

Outsourcing Marketing: When and Why Businesses Should Outsource

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B2B Service Marketing: A UK Guide to Winning Clients

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B2B PPC Agency: The Founder's Guide to Hiring for ROI

B2B PPC Agency: The Founder's Guide to Hiring for ROI

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A UK Guide to Marketing and Sales Consulting

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Omni Channel vs Multi Channel Marketing: Which is Best for Your Business?

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In-House Marketing vs Agency: A UK Business Guide

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Digital Marketing for Financial Services: A UK Growth Playbook

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A Practical Guide to Digital Marketing for Manufacturers

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Business Growth Consulting Services: Accelerate Revenue with Expert Guidance

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A Guide to Digital Healthcare Marketing in the UK

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A Founder's Guide to B2B Digital Marketing

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How to Choose a Digital Marketing Agency: A Consultant's Guide

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A Founder's Guide to Calculating Lifetime Customer Value

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A Practical Guide to Marketing Construction Companies

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How to Build a Marketing Strategy for Real Growth

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Marketing Strategy for Small Businesses: A Practical UK Growth Guide

Marketing Strategy for Small Businesses: A Practical UK Growth Guide

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Blog & Insights

Marketing insights that
actually make a difference.

Short, sharp, straight-talking advice on digital marketing, business growth, paid ads, SEO, and lead generation — drawn from 10+ years and £3.5M+ in campaigns. No theory, no filler. Just what works.

Home › Blog & Insights